Dialing for Dollars (Dialing for Dollars Movie)
Fall 1967 - December 6, 1968


Gene Brendler (right) with actor William Schallert
("The Patty Duke Show") on the Dialing for Dollars set.

A live morning game show, hosted by Gene Brendler, where viewers could call-in to win cash prizes during breaks in the morning movie. In early 1968, the movie became news, "12 in the Morning," and an episode of "Laramie," with "Dialing for Dollars" segments inside. In the summer of 1968, episodes of "Victory at Sea" and "Hennesey" ran in the time period.

By August, the show was scaled back to one hour, and included interviews and five minutes of news.


TV Guide ad from June 4, 1968.

Dialing for Dollars BROADCAST HISTORY
JAN 1968 - JUN 1968: MON-FRI 10:00AM-11:55AM
 - JUL 1968 : MON-FRI 11:00AM-12:00PM
AUG 1968 - DEC 1968: MON-FRI 2:30PM-3:30PM

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